Kelly O'Keefe, founding partner of Brand Federation, who has advised companies including Capital One, Walmart and UPS, told Newsweek that Bud Light's reaction had only exacerbated the controversy surrounding the brand, while Miller Lite's defense would see "very little pushback." He predicted: "A year from now, you'll see Miller Lite doing far better than Bud Light is."
Miller Lite is the latest beverage brand to face calls for a boycott by conservatives on social media, who took issue this week with an ad—first announced in March—that celebrated women's historic role in beer brewing for Women's History Month.
The company said that the beer industry had "alienated the very people who helped create it" with "outdated" and "sexist" advertising, including some that the company produced in the past. The commercial depicts comedian Ilana Glazer dropping a Miller Lite poster featuring a scantily clad woman into a garbage can.
