Mark Zuckerberg admitted Meta and Facebook censored conservative opinions on an industrial scale but has now vowed to make both sites beacons of free speech.
In a five-minute video message shared to his Facebook profile, the 40-year-old said: 'We're going to get back to our roots and focus on reducing mistakes, simplifying our policies and restoring free expression on our platforms.
'More specifically, we're going to get rid of fact-checkers and replace them with community notes similar to X, starting in the US.
Wearing a black t-shirt, a gold chain with a pendant and his floppy curls, Zuckerberg pointed to the election as being a major influence in the move, and took a shot at 'governments and legacy media' for pushing to 'censor more'.
He said the company would work to bring more political content back to the timeline of users and give them the option to customize how much they see of it.
The announcement comes as fellow CEOs and business leaders look to curry favor with incoming commander-in-chief President-elect Donald Trump.
Trump's latest gripe with Meta came in July, after Facebook admitted they mistakenly censored an image of him with blood running down his ear after he was shot at a rally in Butler, Pennsylvania.
'Facebook has just admitted that it wrongly censored the Trump “attempted assassination photo,” and got caught,' Trump posted on social media at the time.
'Same thing for Google,' he claimed. 'They made it virtually impossible to find pictures or anything about this heinous act. Both are facing big backlash over censorship claims.'
In August of last year Zuckerberg admitted that the Biden administration had demanded Facebook censor what they called 'Covid misinformation'.
He said in a letter to the House Judiciary Committee chair Jim Jordan that they'll fight back against any attempts at censorship in the future and also admitted the company had 'demoted' stories about Hunter Biden's laptop.
He wrote that the White House 'repeatedly pressured our teams for months to censor certain Covid-19 content, including humor and satire, and expressed a lot of frustration with our teams when we didn't agree'.
He said that this pressure 'was wrong' and says he regrets 'that we were not more outspoken about it'.
'We made some choices that, with the benefit of hindsight and new information, we wouldn't make today,' he added.