MAGA-influencers on X have called for a boycott of Dunkin' Donuts after the chief executive of the video platform Rumble alleged that the fast-food chain declined to advertise with it because "the right wing culture of the site is too polarizing."
Rumble is joining Elon Musk's social media company, X, formerly Twitter, in suing a group of advertisers over allegations that they withheld business from the social media firms because of the right-wing content hosted on their platforms.
On Wednesday, Rumble chief executive Chris Pavlovski wrote on X that the company approached Dunkin' Donuts and its parent company, Inspire Brands, to consider placing advertising on the site because its audience "over indexes with coffee consumption."
The screenshot did not show who sent the email, but Pavlovski's post implied it was from an advertising executive at Dunkin' Donuts or Inspire Brands, which also owns Arby's and Sonic Drive-In.
The social media firm alleges that advertisers organized to withhold advertising from Rumble because it is home to several prominent pundits who have been permanently barred from most other mainstream platforms.
